BUSINESS: Zone 4 Fitness

If Zone 4 Fitness’ logo reminds you of the rise and fall of a heartbeat associated with electrocardiology, you’d be right. The slick logo design has everything to do with how the program operates. “Everything is heart rate-based,” said Nick Weinbrenner, vice president of sales and operations. “When you participate in a class, everybody wears a heart rate monitor, and a 60-inch screen shows you what percentage of your maximum heart rate you’re at.”

A heart rate monitor has five different zones of heart rate performance. People who are exercising want to be in the fourth, where they’re at 80-90 percent of their maximum heart rate. In other words, it’s the optimal zone to burn the most amount of fat.

Locally owned Zone 4 Fitness is very much the new kid in town, having just opened its doors in Edmond. Another location is slated to open by the end of the year in NW OKC.

Weinbrenner knows when you say your gym is “different,” you’ve got to deliver. That’s why they don’t just offer heart rate-based workouts, but they go above and beyond with their amenities, too. Members can sip on fruit-infused water or help themselves to eucalyptus-scented towels. They also offer full-service locker rooms and private showers.

“You’re going to walk in and get pampered,” he said. “The other side of it is that you’re going to get your butt kicked for an hour. It’s the best of both worlds.”

What’s more, Zone 4 Fitness solely offers classes so they can ensure members get personal attention from fitness coaches, like Jonathan Bolding. Workouts are designed around three components: mobility, cardiovascular health and resistance training. Members use stationary cardiovascular equipment such as Woodway Curve treadmills, Concept2 rowing machines, circuit-style training and dynamic stretching for the most efficient and effective workout.

Weinbrenner, Bolding and their two business partners pack a punch with 50 years of combined fitness experience. “We’ve worked in all sizes of gyms. We decided this small-group personal training is the trend that fitness is headed toward,” he said. “Everyone needs that education, motivation and accountability to make sure they’re doing all the right things.”

To learn more about Zone 4 Fitness, visit their website at z4fit.com, give them a call at 1-844-229-4348 or stop by their Edmond location at 1300 W. Covell Road, Ste. 120.