What’s Old Becomes New Again

rate sheetHave you ever noticed what’s old always comes back and
becomes new again? Social media, online content and iPad applications are all
part of the marketing mix today, but what excites marketers, media buyers and
local business owners is what’s NOT being done. They want to do something
different…something unique. Any idea what that something unique is? Yep, you
guessed it – print advertising.

More and more people are actively choosing to unplug or disconnect themselves
from digital media. A year ago no one saw that coming. But today, people often
relish the opportunity to turn off the phone and email in order to engage with
printed material again. Yes, online content marketing is definitely here to
stay, but don’t forget that print should still play an important role in your
overall marketing strategy. Because after all, if the neon colors and tiger
stripes of the 80’s can make a comeback – PRINT is a comeback that actually
makes sense.

For advertising information give us a call!
Krystal Harlow
Advertising Director
Edmond Outlook Magazine

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