Perking Up Pregnancy

Consider the joys of pregnancy: the line on your home pregnancy test, breaking the news to your spouse, peanut butter and pickle sandwiches, not to mention the nausea and lack of sleep. But a couple of Edmond moms want to “perk up pregnancy.”

Two years ago, sisters-in-law, Aprile Miller, 24, and Serina Isch, 27, came up with the idea of an on-line clothing and accessory store for pregnant women and babies. At the time, Isch was pregnant and thought it would be great to have a line of clothing with funny sayings that depicted the feelings of a “lady in waiting.” During a brainstorming session with Miller, they toyed with sayings like: “Worth the Weight” or “Not Fat, Just Pregnant.”

“We thought somebody should make a shirt like that,” Isch said. “Pregnancy has such highs and lows that Aprile and I thought it would be a fun way to be part of a person’s pregnancy—to make them laugh.” Soon, their idea became a reality and ”Simply Preggo” was born.

Simply Preggo provides a place where moms-to-be can find fashionable, fitted maternity shirts made from 100 percent vintage soft cotton that shows off, not only her beautifully growing belly, but her sense of humor too. Tee shirts are designed to fit loosely around a growing mid-section for a flattering fit the entire nine months.

Before moms-to-be are asking questions such as: “Will my baby come early?” or “Should I find out the sex of my baby?” most are wondering, “What will I wear during pregnancy?”

Simply Preggo has provided the answer to that age-old question. The co-founders, Aprile and Serina, are currently expecting their second bundles of joy so neither of them are strangers to the rollercoaster emotions of pregnancy or the need for comfortable, attractive clothes.

“I’ve certainly been there,” said Serina, former high school English teacher and varsity cheer coach. She now enjoys the rewards of working from home with a store that is completely on-line and she loves the experience of simply bringing a smile to someone’s face.

“My garage is our warehouse, but I get to spend a lot of time with my family,” she said. “It is fun, rewarding, and flexible. I can work during mornings and even [baby’s] naptimes.”

The company is expanding (no pun intended) with an updated website and additional inventory. Soon, dads-to-be will have their very own fashionable, funny shirts to show their camaraderie with their spouses. DVDs and gift sets are also items that are coming soon to the on-line store. In their quest to give pregnant women something to laugh about, Simply Preggo offers custom made shirts for pregnancy clubs or baby showers. They will even help create a special one-of-a-kind design for that big day.

For more information, visit

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