{"id":37989,"date":"2022-05-31T00:40:00","date_gmt":"2022-05-31T05:40:00","guid":{"rendered":"https:\/\/www.edmondoutlook.com\/?p=37989"},"modified":"2022-05-31T16:37:59","modified_gmt":"2022-05-31T21:37:59","slug":"gerbers-new-spokesbaby","status":"publish","type":"post","link":"https:\/\/www.edmondoutlook.com\/gerbers-new-spokesbaby\/","title":{"rendered":"Gerber\u2019s New Spokesbaby"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

When John and Meredith Slish submitted their daughter’s photo for the Gerber baby photo contest, they simply hoped their sweet baby Isa would make the judges smile\u2014they aren\u2019t sure why they felt so shocked to receive notification that Isa was a finalist.<\/p>\n\n\n\n

\u201cWe entered her because we think she personifies the Gerber mission of a happy, fun baby. Everyone who meets her falls in love with her. She has irresistibly contagious laughter.\u201d The judges agreed, finding her \u201coverwhelming happiness and bright, shining personality\u201d a winning combination.<\/p>\n\n\n\n

Media Baby<\/h2>\n\n\n\n

Gerber\u2019s newest Spokesbaby is a girl of few words, but lots of smiles\u2014even when she\u2019s on national television. In May, the Slish family visited the set of the TODAY show, where the newscasters announced that Isa was the 2022 winner! Sitting on her mother\u2019s lap, Isa took the announcement in stride as she gazed around the studio with interest.<\/p>\n\n\n\n

\u201cI would describe Isa as an observer,\u201d John said. \u201cHonestly, there was so much happening in that studio that wasn\u2019t seen on camera, even I was distracted. She was taking it all in.\u201d<\/p>\n\n\n\n

Although Isa is unaware that she now holds the lofty title of Chief Growing Officer, her parents will ensure that she carries out her new duty of taste-testing new baby products. \u201cShe\u2019ll be trying new baby foods and snacks, and we\u2019ll let Gerber know her reactions,\u201d Meredith said. \u201cCurrently she\u2019s a fan of sweet potato puffs.\u201d<\/p>\n\n\n\n

Awareness Baby<\/h2>\n\n\n\n

Isa is now an advocate for the March of Dimes, whose mission is to lead the fight for the health of all moms and babies. Isa was born with a missing femur and fibula in her right leg. Meredith was just 18 weeks into her pregnancy when an ultrasound revealed the missing bones.<\/p>\n\n\n\n

\u201cOur doctor was wonderfully reassuring, and we\u2019ve had an outpouring of love and support,\u201d Meredith said \u201cWe immediately began educating ourselves about limb differences. We know that Isa will grow up differently than other children in all aspects, so we selected the name, Isa, which is a German word for strong-willed. That\u2019s what we want for her.\u201d<\/p>\n\n\n\n

John and Meredith have exhibited strength themselves, as they adjust to the many changes that have occurred since last year when they found out that they were going to have Isa, their second daughter in addition to four-year-old, Temperance. Baby Isa arrived in September, and two months later, the family moved from Oklahoma City to Edmond. Now, the Slish family finds themselves in the national spotlight, with a rush of media opportunities. \u201cWe are excited to represent Oklahoma, and we hope Isa\u2019s story can create greater inclusion for children like her,\u201d Meredith said.<\/p>\n\n\n\n

Although Isa has the responsibility of food-testing and modeling that is unique to most nine-month-old babies, the Gerber company has generously awarded the Slish family with sponsored products and a cash prize of $25,000, which the family intends to save for medical expenses. Additional money was donated to support the March of Dimes. \u201cWe are grateful to Gerber for celebrating all babies and choosing babies that represent the beauty and diversity of the population,\u201d John said. \u201cWe hope Isa will raise awareness and help normalize limb differences in children.\u201d<\/p>\n\n\n\n

Based on the melting response of everyone who interacts with baby Isa, this Chief Growing Officer\u2019s public relations skills are already well developed.<\/p>\n\n\n\n

Visit gerber.com\/photosearch<\/a> to learn more about Isa\u2019s journey.<\/p>\n","protected":false},"excerpt":{"rendered":"

When John and Meredith Slish submitted their daughter’s photo for the Gerber baby photo contest, they simply hoped their sweet baby Isa would make the judges smile\u2014they aren\u2019t sure why they felt so shocked to receive notification that Isa was a finalist. \u201cWe entered her because we think she personifies the Gerber mission of a…<\/p>\n","protected":false},"author":54,"featured_media":37990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"Issue":[393],"acf":[],"_links":{"self":[{"href":"https:\/\/www.edmondoutlook.com\/wp-json\/wp\/v2\/posts\/37989"}],"collection":[{"href":"https:\/\/www.edmondoutlook.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.edmondoutlook.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.edmondoutlook.com\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.edmondoutlook.com\/wp-json\/wp\/v2\/comments?post=37989"}],"version-history":[{"count":2,"href":"https:\/\/www.edmondoutlook.com\/wp-json\/wp\/v2\/posts\/37989\/revisions"}],"predecessor-version":[{"id":37993,"href":"https:\/\/www.edmondoutlook.com\/wp-json\/wp\/v2\/posts\/37989\/revisions\/37993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.edmondoutlook.com\/wp-json\/wp\/v2\/media\/37990"}],"wp:attachment":[{"href":"https:\/\/www.edmondoutlook.com\/wp-json\/wp\/v2\/media?parent=37989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.edmondoutlook.com\/wp-json\/wp\/v2\/categories?post=37989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.edmondoutlook.com\/wp-json\/wp\/v2\/tags?post=37989"},{"taxonomy":"Issue","embeddable":true,"href":"https:\/\/www.edmondoutlook.com\/wp-json\/wp\/v2\/Issue?post=37989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}