The Princess Project

Corsages. Taffeta. Lace. Extended curfew. All these words conjure up memories of bygone proms. But for low-income girls across the nation, a magical night to remember may not be possible without help from a few benefactors.

Prom season is well underway and in the spirit of the fairy godmother, Oklahoma’s own Serendipity and Prom Wishes Inc. have been waving their wands of generosity to help turn underprivileged girls into princesses with prom memories of their own.

Kara Hall, owner of Serendipity, a prom and pageant dress store located just west of Edmond on North May Avenue in Oklahoma City, donated 200 dresses to the Princess Project a few months ago. The Princess Project is a non-profit organization that has worked with the Tyra Banks Show in helping to promote self-confidence and individual beauty in low-income young ladies by providing free prom attire.

This 100 percent volunteer-run organization takes donated dresses and accessories in excellent condition, including purses, jewelry, shawls and wraps then distributes them to San Francisco Bay area girls who could not otherwise afford them.

The Princess Project has served over 5,000 girls to date and was started by founders, Laney Whitcanack and Kristi Smith Knutson after receiving one girl’s email asking for help in obtaining a prom dress. That simple request prompted the women to seek help from friends and family. Days later, women from all over the Bay area responded with overwhelming support to the many girls who needed assistance.


Hall has also donated hundreds of dresses to the Cinderella Project; another non-profit organization that has worked with the Oprah Show and is dedicated to helping financially challenged girls in the many count