Prairie Fashion

Shopping at Rosegold BoutiqueMusic and fashion have always gone hand-in-hand. Many of the most memorable moments in fashion have come from some of the world’s greatest pop stars. Who could forget the shocking Blonde Ambition of Madonna and her controversial cone bra?

Music festivals like California’s Coachella not only offer a chance to see popular recording acts of today, but it also offers a glimpse into how music lovers are taking exclusive fashions of the stars and taking them mainstream. This summer, Oklahoma boutique owners will help you get show ready.

Golden Heart

Amber Kern is probably one of the nicest Oklahomans you’ll ever meet. Everything she touches turns to gold. When she talks about her store, she comes across as a fashion expert eager to share her knowledge with potential customers. This is the quality that helps her store Rosegold shine. Amber isn’t interested in simply selling clothes. She would rather help style your closet and transform your entire look.

Shopping at Rosegold Boutique“You can come into Rosegold and count on great service,” Amber confidently said. “My employees and I have worked in the fashion industry in Los Angeles, CA, and Austin, TX. We’re very good at giving the best service and we can add a stylist’s touch to it.”

Amber said the key to making it through concert season is finding fashionable items that are lightweight and comfortable. “We have lines that do really great like our lightweight dresses,” she said. “You want to be sophisticated and cool looking, but you don’t want to try too hard.” Rosegold offers an updated version of the maxi dress this summer. The black bias cut silk dress has become a fan favorite. “That dress is amazing. It’s beautiful on,” Amber said. “It’s super easy to wear and it feels like butter. It’s a line of silk that’s washable.” Amber also insists that no concert look is complete without the perfect summer tote.

Follow Amber’s gold road at

Shopping at the FactoryMen & Fashion, Oh Yeezus!

Downtown Oklahoma City has slowly turned into the place to be. Some credit popular nightclubs, others says it’s all because of the Thunder. Whatever the reason, Downtown not only offers a small glimpse into the big city life, but it’s also providing small entrepreneurs a chance to live out their big dreams. Before you could order a steak at Broadway 10, there was a boutique across the street slowly garnering rave reviews from men.

“We opened in October 2014,” store owner Ashley Liddell said. After learning the business of retail as a sales rep for Geno’s Furs, Ashley thought that it was time to open her own store. Her dream would birth The Factory, a hip-industrial-style boutique located on Broadway in Downtown.

Initially the store offered small brands for both men and women. Less than a year after its grand opening, The Factory found its customer in an unlikely demographic—men.

Shopping at the FactoryDo guys really shop? According to Ashley, they do. “We have more street wear items,” Ashley said. “We found a clientele that needed that.” These aren’t your everyday casual clothing items. The Factory offers small brand items that will help you make big fashion statements at the next concert you attend. Fashion for men is all about style and comfort. Athleisure wear has slowly turned into a billion dollar fashion-empire.

More and more men are finding comfort in trendy items that are appropriate for the gym and nightlife. Ashley blames a popular rapper for keeping up the new look for men. “Kanye West has a really big following,” she said. “I think people want to look good and be comfortable at the same time.” Kanye has mastered this dynamic in his Yeezy line. “We carry Yeezy Season 1 and we also have his shoes,” she said. “We are the only store in Oklahoma that was able to get his line.”

Find more exclusives at

Browse By Story Category

Advertise Your Business

Outlook readers are a dynamic, diverse audience of active consumers.

Advertise  >

The Edmond Outlook is the largest local, monthly magazine covering 50,000 homes with free, direct-mail delivery.

About Us  >

Browse Recent Issues

The Edmond Outlook is a monthly full-color, glossy magazine devoted to the Edmond area. Each exciting edition captures the vibrant personalities and interesting stories that define and connect us all.

View All  >