Nutts for Peanut Butter 

Twenty-three-year-old Kaden Dunlevy is absolutely nuts. Those are his words, of course, and the only reason someone would launch a peanut butter company in 2024. But somehow, it worked. Kaden’s company, “Be Nutts,” is generating sales and grabbing attention, all for the love of peanut butter. 

“It started when I was really young, and we didn’t have a lot of money,” Kaden said. “My mom would feed me a lot of peanut butter. I’d have it on toast or waffles, sandwiches or in this amazing Thai sauce she made – I loved it.” 

What started from necessity eventually became Kaden’s cure for insecurity. “As I got older I was really tall and lanky, and it made me really insecure. I wanted to gain weight and bulk up, so I started eating peanut butter for the protein.” 

Even as a teen, Kaden experimented with his own peanut butter recipes. Though life took him in other directions, he eventually returned to his favorite food for inspiration. Following a stint in sales, Kaden decided to stop pursuing other people’s dreams and instead chase his own by starting a peanut butter company. 

“I started Be Nutts to prove to myself and my little brother that you can think outside the box, you can chase your dreams, and you can just…be nuts.” 

This wholesome paradigm produced a healthy product. Be Nutts peanut butter is set apart by its clean recipe, using coconut sugar instead of regular sweeteners. That, and a label that actually grows flowers. 

“We learned how to imbed seeds into our label, so that customers can remove the label, plant it, and enjoy our product long after they’ve eaten the peanut butter.” This creativity is a mere glimpse at what can be found across Be Nutts’ social media platforms, where Kaden can be seen lifting jars of peanut butter as part of his daily workout. 

Whether customers share Kaden’s love for peanut butter or simply his zeal for life, he says he hopes to connect with as many people as possible. “I want to inspire as many people as I can to go after what they want in life,” he said. “Life is sweet, so take a bite.” 

You can get Be Nutts… 

Kaden invites people to join Be Nutts’ mission to be “serious about health, unserious about the uncontrollables of life, and spontaneous about spreading love.” Join his growing crowd of customers at benutts.com.