Every Hat Tells a Story

Edmond mom Taryn Rogers, an advertising professional and business owner, wears many hats—literally. Her company, Wild Spade Hat Bar, specializes in custom, hand-shaped cowboy and wide-brim hats. And it’s taking the state by stylish storm.
As Taryn transitioned from full-time advertising executive to stay-at-home mom, she quickly realized she needed an outlet that would allow her to use her professional skills and passion for creating. It wasn’t long before inspiration struck.
“I had seen these custom hats in Nashville and Fort Worth. They were so cute and fun, and I thought, ‘I want one of these for myself.'” Taryn began experimenting, picking up a hat, and letting her creativity flow. “I started playing around with it and thought, ‘I want to try this here in Oklahoma.’ But I wanted to add something more than just decorations.”
Determined to elevate her craft, Taryn discovered a hat-shaping school in Denver. “It was this full hat-shaping program for old Western styles plus contemporary trends,” she says. “I had been doing pop-ups for trucker hats for about a year and saved enough to go learn in Denver.”
After a week of intense learning, Taryn returned home, ready to hit the ground running. “I already had things booked when I got back. I kept doing pop-ups, and within a couple of months, the interest grew so much that I opened a storefront in Norman this past August.”
Her Campus Corner location has been such a success, Taryn has made a move on a Stillwater location. “This is really special to me as a proud OSU alum,” she said. But thanks to digital reach – and her captivating content – Wild Spade Hat Bar reaches far outside of Oklahoma’s borders. “We were invited to create hats for the CMA Awards. We set up a pop-up at the Sony Record Label party, and now there are celebrities like Megan Moroney who are wearing our custom creations. That’s really cool to see,” she said. “Another fun project was for OSU President, Casey Shrum when she needed the perfect hat for homecoming.'”
Taryn’s background in advertising has undoubtedly given her an edge. “My background gave me the skills to create our brand and online presence we needed, and my team of girls help keep me young with what’s cool online.”
Taryn says the best part is the personal connection that comes with creation. “It’s not a fast process. Every time I create a hat from scratch for someone, we end up talking for a while. Often, the hats represent something sentimental. I once branded a design for a woman whose daughter had passed away. Every hat tells a story. When they leave, I know so much about their lives.”
Wild Spade Hat Bar accepts walk-ins, but customers can also schedule appointments to ensure Taryn is personally available. “I have all the blank hat selections on the wall. They try them on, pick a color, and we dive into customization – measuring heads, choosing bands, fabrics, metal bands, pins, cards, and feathers. If they want burning on the brim or crown, we do that, and then I handle the final branding. It’s 100% their vision, and I just bring it to life.”
Even at pop-ups, the process remains intimate. “It’s the same experience but on a smaller scale. Every hat is crafted with care, and I love bringing that personal connection to each design.”
Find Taryn online at wildspadehatbar.com or on Instagram @WildSpadeHatBar.