DECEMBER BUSINESS: Haggard’s Fine Furniture

Jean Murphy and Earle Haggard, owners of Haggard's Fine FurnitureWhen it comes to shopping at Haggard’s Fine Furniture, there is no question about the quality of the merchandise, and no worries about whether you’re just another commissioned sale. The folks at the family-owned business—owner Earle Haggard in particular—just want customers to walk away with well-made furniture they’ll love for a lifetime.

“Earle sees himself as an advocate for customers, ensuring that they get a quality product at a fair price,” said Jean Murphy, advertising manager. “He wants to be able to stand behind his furniture.”

The quaint store, which sells American-made furniture, has been in the Haggard family since John W. Haggard (Earle’s grandfather) founded it in 1916. It owes much of its longevity to word-of-mouth referrals—those customers who had such a memorable experience that they recommended Haggard’s to family and friends.

Earle made sure to keep up with the times as he realized quality was diminished or non-existent when furniture manufacturing went overseas. Ten years ago, he added American-made solid wood furniture from several Amish lines in traditional, craftsman and contemporary styles. Customers get prime products and appreciate the opportunity to buy “Made in the USA.”

“Our sales staff helps people as though they were our friends, Jean said. “We give them fabric and wood samples to take home in order for customers to consider lighting differences, color coordination with existing furniture, wall colors, carpeting, and tile. Haggard’s makes the extra effort to help people, which translates to positive customer satisfaction.”

Haggard's Fine FurnitureThroughout its 100 years, the company has maintained its intimate, welcoming atmosphere in a showroom that is small by design. Haggard’s trusted sales staff are ready to give customers helpful information which leads them to choose pieces best suited to their needs. “We love helping people. Regardless of how big a sale, Earle gives us the freedom to treat all customers equally,” said Murphy.

The company rings in its 100th anniversary in January 2016 with a one-month sale on one of the store’s finest product lines, Simply Amish. Customers who buy a dining room table and five chairs will receive their sixth side chair free. In addition, throughout 2016 customers will receive $100 off a qualified purchase of $1000 or more on all lines store-wide.

The Haggard’s team is thankful for its longstanding relationship with Oklahoma City metro area and state-wide families, and hopes to keep meeting their needs with fine furniture for another 100 years.

Visit Haggard’s Fine Furniture at 3415 N. May Ave. in OKC or online at

Browse By Story Category

Advertise Your Business

Outlook readers are a dynamic, diverse audience of active consumers.

Advertise  >

The Edmond Outlook is the largest local, monthly magazine covering 50,000 homes with free, direct-mail delivery.

About Us  >

Browse Recent Issues

The Edmond Outlook is a monthly full-color, glossy magazine devoted to the Edmond area. Each exciting edition captures the vibrant personalities and interesting stories that define and connect us all.

View All  >