What started as a side hustle for two cousins in Utah on a quest to create the perfect chocolate chip cookie, quickly turned into the fastest-growing and largest cookie company in the nation. And in January of this year, Edmond got in on a delicious piece of the action with the opening of Crumbl Cookies on I-35. Handcrafted and freshly made to order, Crumbl’s shareable-size gourmet cookies are pure comfort and satisfaction by the mouthful. With an iconic rotating menu that debuts four specialty flavors each week, a signature pink rectangular box that looks like a party in itself, and exciting social media energy that feeds the craze, this is one smart cookie company.
Tech meets taste
Crumbl franchise owners in the OKC Metro, Jefferson Palmer, and CJ Roundy, saw the bakery’s popularity skyrocket overnight after a Crumbl video went viral on TikTok with a million views. From the beginning, social media and technology have been the heartbeat of the company, in and out of the kitchen. “We’re a tech-driven bakery,” Palmer comments, “and we can turn someone into a master baker in hours.” An open concept kitchen gives customers a full view of the mastery in action as cookies are mixed, baked, iced, and artistically packaged, still warm, in their pretty pink boxes. There’s something so satisfying about that warm box in your hands.
Beyond the metered and measured technology, pure gourmet goodness kicks in to create the most unique cookies that live up to their hype. “Everything is made fresh from scratch every day, with high-end ingredients like special vanilla extract and Guittard chocolate chips,” Roundy explains. “Nothing is frozen or bought.”
Each week on Sunday, the one day the store is closed, Crumbl announces on social media the upcoming week’s four new flavors – and a fresh batch of excitement starts all over again. “People are eager to see what comes next and they have fun being part of the trend and posting about it,” Palmer remarks.
In addition to the four featured flavors each week, Crumbl’s famous chocolate chip cookie, on which the company was founded, and a chilled sugar cookie, are staples on the menu. “The rotating specialty flavors are carefully tested at stores across the nation and must pass customers’ approval before making it onto the menu,” Palmer notes. Recipes are inspired by foods and desserts of all kinds. Think cornbread, waffles, Key Lime Pie, Carrot Cake, churros, Red Velvet Cake, NY Cheesecake, Sour Patch candy and a classic to-die-for peanut butter cookie with a pool of creamy milk chocolate on top.
As Roundy says, “With so much uncertainty and unrest in the world, it’s nice to just take a minute and enjoy a cookie. If I can provide that moment of happiness every day, that’s a good thing.”
Visit Crumbl Cookies at 925 W. I-35 Frontage Rd, Edmond or crumblcookies.com. Takeout, delivery, catering, curbside pickup, and nationwide shipping are available.