Circle E, Inc

Twenty-five years ago this month, Ed Black decided to leave the corporate world behind and build a business all his own. The ex-oil man opened Circle E, Inc. on the sparsely populated Waterloo Road and, in the past two and a half decades, has gotten to see the area grow and flourish alongside his family-owned business.

Since opening its doors on Dec. 1, 1992, the animal health and nutrition store has seen its customer base expand and, in December 1999, the business moved to 125 W. WaterlooRoad — a newly constructed building that could accommodate its growing stock of animal foods, equine-related supplies, goods made in Oklahoma and products for folks with large farm animals.

“It was my husband’s dream to start this business,” Dee Black said. “He purchased nine acres on Waterloo Road, built an 8,000-square-foot store and did it all in 72 days. They moved everything in 14 hours from one building to the other; they never missed a beat.”

Circle E, Inc Ed Black

And, 25 years later, they’ve never lost that rhythm. Named for a family full of E’s (Ed, Dee and daughter Edee), Circle E serves as a tack shop featuring everything an English or Western-style rider needs, from equipment to boots and other riding apparel and grooming supplies. A Purina dealer since it first opened its doors, Circle E also serves as a one-stop shop for general pet owners looking for quick access to high-quality pet foods. Not only that, but customers can also find a wealth of knowledge about animal nutrition from Circle E experts and their network of local veterinarians. 

What separates this specialty store from others? Circle E employees get to know their customers’ names and even carry their customers’ purchases straight to the car. Ed and Dee enjoy working and interacting with the public and find it especially rewarding to support area children participating in FFA and the Edmond Junior Rodeo.

“That’s mainly the thing I thrive off the most is just the good people we have in our life,” Dee said. “To anybody who has ever walked through the door of Circle E, I thank them; they have been a treasure.”

Circle E is open 8 a.m.-6 p.m. Monday through Friday, 8 a.m.-1 p.m. Saturdays and closed Sundays. Learn more by visiting or call (405) 340-5425. 

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