BUSINESS: Batteries Plus
Technology has made life easier, businesses more efficient and research convenient. However, culprits like power surges, system failures or dead batteries interrupt life and getting things back on track is crucial. This is Batteries Plus’ specialty.
Brandon Boozer and his mother, Marietta Dennis, joined forces in March 2002 and opened Batteries Plus in Edmond. Brandon shared the vision behind this venture. “My mom was relocating back home from overseas and I was returning to Oklahoma after finishing school. We wanted to be part of a successful company with a solid product line and a proven track record for taking care of customers and employees. We found that in Batteries Plus,” said Brandon.
Batteries Plus serves retail and commercial needs in more than 470 franchise stores nationwide. They offer many brand names to meet customer preferences, although their largest product line is exclusive to Batteries Plus. From one-of-a-kind batteries for ATVs or camcorders to simple AA batteries to commercial batteries for forklifts, Batteries Plus has more than 30,000 products available. “Our products come from all over but when given the option, we buy products made in the United States,” said Brandon. “Plus if we can’t pull it off a shelf, we’ll make it.”
They’ve also become the premier place in Oklahoma for light bulbs and ballasts. “Fluorescent bulbs have caused issues for consumers because they think they have one option,” explains Brandon. “We offer different shades to choose from for the level of light desired. We believe that you should buy what you want and need, not just what you can find.”
Batteries Plus goes above and beyond traditional customer service. “When someone needs a new car battery, we’ll test their battery, starter and alternator before we sell them a battery, then we install it for free,” said Brandon. “With the lowest prices on the highest-grade American-made car batteries, it’s a misunderstanding that specialty stores are expensive when usually our prices are less.”
Brandon and Marietta are devoted to every aspect of their business including their employees. “Every quarter we take our employees and their families to an event like a game at Bricktown Ballpark or a day at Celebration Station. We believe in family so we want to support and improve that with our employees. They are critical to what we do, we wouldn’t be successful without them,” he said.
Service doesn’t end when customers leave a Batteries Plus store. “Our products are covered by a nationwide warranty at any of our stores,” said Brandon. “No other company offers our breadth of product and service.”
Batteries Plus is located at 1601 S. Broadway, Suite B in Edmond. Store hours are 8 a.m. to 8 p.m. Monday through Saturday and 11 a.m. to 5 p.m. on Sunday. For more information, call 796-7587 or go to